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About Our Brand
Simply Amy was founded in Frisco, Texas, in 2025 to make boutique fashion simple, affordable, and accessible to everyday women. Though we are an online boutique, we proudly serve women across Dallas, Frisco, Plano, McKinney, Prosper, and beyond.
Amy
Creative Lead
Amy is the Creative Lead of the brand. She brings years of boutique experience along with her bubbly personality, making her the face of Simply Amy. Every item is part of a carefully curated selection, handpicked and sized by Amy herself.
Peyton
Managing Director
Peyton oversees the day-to-day operations of Simply Amy. From marketing and product procurement to managing IT infrastructure, she ensures everything runs smoothly behind the scenes. With a strong focus on strategy and growth, Peyton guides the brand’s direction and keeps Simply Amy moving forward.
Jess
Style Ambassador
Jess plays a key role in bringing Simply Amy to life. With her boutique expertise and warm personality, she connects directly with our community as a co-host of Simply Amy live events. Jess is also a familiar face in our collections, modeling pieces and showcasing the latest styles to inspire our customers.
Baylee
Style Ambassador
Baylee brings her fresh energy and love for boutique fashion to Simply Amy. She connects with our community through co-hosting live events and showcasing new arrivals as a model in our collections. Baylee’s approachable style and personality make her an essential part of how customers experience and engage with the brand.
